The articles included in this section have been created by Shirlaws or with the support of a Shirlaws coach, as part of our commitment to supporting improved business strategy, management training, and and the development of leadership skills throughout Australia and New Zealand.
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Cash-flow Problems? Look inside
When it comes to dealing with the issues of finding enough money in your business, more often than not the immediate reaction is to apply the brakes on the invoices piling up to pay. How much of your time and energy is spent managing the downward spiral?

Positioning: Getting clear of the crowd in a mature, consolidating Market
One of the things I love about global industry is the high visibility of all the challenges of being an operator in such a well defined market place and clear micro-economic lessons.

Building an agile business in the Connected Age
It's tempting to believe that the sky is indeed falling, in some sense or another, as the pace of technological and societal change continues to accelerate. There are plenty of pundits and consultants willing and eager to explain the bewildering array of threats to your business that are emerging on a seemingly daily basis.

Blogging for fun and profit
Blogging - an ugly word but a powerful concept and a great anchor point for a social media strategy. And we all need a social media strategy these days (or so we're told). This article takes a look at why business people should care about blogging and then provides a few simple rules for doing it effectively.
Shirlaws Australia is happy to support other businesses seeking material for use in their own marketing. Please contact Shirlaws to discuss the possible use of the copyright articles, or to speak with a coach about creating original material to suit your needs.




