Shirlaws

Sales training

Sales training

Sales managers, sales people and even technical or professional people in a sales role almost exclusively want to sell better and sell more, and Shirlaws Sales Training helps them to improve the volume and quality of their sales and a business's overall revenue.

Sales Training Create a Pool of New Clients

With training programs that range from one hour to a full day, our coaches can help your sales team to get more sales by:

  • Reducing the time required to take a prospective lead through to a converted, and happy, customer
  • More effectively position themselves and your offering into the marketplace of choice
  • Implementing an easy process to uncovering a client's real needs - whether technical, organisational or personal - to ensure the sales experience is relevant, and support the purchasing decision
  • Helping them articulate value, so money is no longer 'left on the table' and each client is more profitable
  • Supplying simple frameworks that build client loyalty, and
  • Encouraging them to ask for, follow up, and sell to client and colleague referrals

Shirlaws can even deliver Sales Training to client-facing staff who may not recognise the sales element of their role, or the opportunities for increasing client and customer profitability which naturally present themselves as they work.

Sales Training remains one of our most common requests, and our experience shows that in many cases the Sales team is being held responsible for myriad other circumstances in a business (such as poor marketing, inefficient communication or lack of product innovation).For this reason many of our Sales Training courses develop into a deeper-level Sales Coaching project, to ensure skills are understood and employed, or a wider Strategic review so the business owners and managers are aware of all the opportunities and choices they have available.

 

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Case study

APS...
APS had a successful professional solutions operation.

Shirlaws challenged them to rethink existing growth plans, for faster and more profitable results.

Find out more.